To those who make public-service announcements for animal welfare, I have a message: You are trying too hard.

Most of us know the PSAs that run – usually late at night – and show injured dogs and cats in slow motion with their pleading eyes staring back at us while a song about angels plays in the background. The truth is – when they ask us to pick up the phone and call to make a donation – to “save a life” – most people either turn the channel or simply turn away. The approach is all wrong. These commercials are heartfelt but, ultimately, they fail. Showing these animals in terrible conditions where they seem to be suffering often leaves viewers I have spoken to wondering where they are being kept, why are they being filmed, and why they aren’t being rescued. The creators of these PSAs should target a more-diverse audience and create a more-uplifting message that inspires rather than saddens.

Now that we’ve solved the issue for those who handle the national approach to saving these poor animals, let’s look at how you – a Paint Branch student –  can  get involved.

The Pet Advocates Club meets Wednesdays in 1128 at lunch, where these advocates come up with ideas to help support abused and homeless animals. The group’s mission is “To raise funds and gather supplies so that every animal has the possibility of a ‘fur’ever home!” The club is simply about establishing a place for these animals in society where they have none..

If you find yourself watching these public service announcements or even changing the channel despite your sad feelings when they come on, join a group like the Pet Advocates Club because it might be just right for you.