The NFL’s Media Policy vs. Marshawn Lynch

NFL Takes Beast Mode Approach to Media Obligations

Aman Anand, Online Editor

“Maybe. I don’t know. Yeah. Maybe. No juice. Yeah. I don’t know. Yeah.” This collection of muddled phrases is as thorough of an interview as you’ll get out of Seattle Seahawks superstar running back Marshawn Lynch, who, ironically, has become quite well-known for his postgame “interviews,” which consist of the same few answers, over and over again. Lynch seemingly has some sort of undiagnosed social anxiety that causes him great angst when speaking to the media, and he has faced repeated fines as a result of his fear.

It all started when Lynch was fined $50,000 for his refusal to speak before last year’s Super Bowl, but the league suspended the fine under the caveat that it would be reinstated, along with an additional $50,000, if he refused to speak to the media again in the future. In his first postgame interview following the warning, a week after the warning, Lynch was extremely shy, and said, “I’m just here so I won’t get fined, boss. That’s the only reason why.”

This constituted a repeat offense, as the Seahawks star was fined $100,000 earlier this season for refusing to address the media after games. He has now taken a very childish approach to satisfy the league policy by providing nothing more than the bare minimum. Days after facing the fine, Lynch participated in his media interview after a game by replying, “Yeah” to nearly every question asked.

“Marshawn, talk about the Cardinals’ defense.”

“Yeah.”

“How about the effort of the offensive line to keep pushing against the defensive attack so aggressively?”

“Yeah.”

“How does your back feel, Marshawn?”

“Yeah.”

Thrilling stuff.

Lynch was hopeful that his strategy would fit into the NFL’s media policy, since he was, technically, cooperating with the media. According to the Pro Football Writers of America, the league’s policy states that “reasonable cooperation with the news media is essential to the continuing popularity of our game and its players and coaches,” and it is clear that Lynch, though he does sometimes cooperate with the media, does not cooperate reasonably. It’s part of Lynch’s job to speak to the media for the sake of the league and the fans, and it’s a good chunk of where the NFL, who pays Marshawn Lynch millions of dollars, makes its money.

A Seattle fan has even started a petition to “Stop Bullying Beast Mode,” a nod to Lynch’s nickname. The petition has grown in popularity, garnering over 27,000 signatures. However, if Lynch refuses to cooperate with the media because of his “shyness,” he will rightfully continue to face fines. His attempt at finding loopholes, though creative and mildly entertaining, will not do anything but infuriate a league that has already shown they are not afraid to take his money. Until Lynch has a diagnosed social anxiety issue, no petition will excuse him from speaking to the media.

It has officially been over a year since the start of Marshawn’s “loopholes,” as he continued his antics during media day preceding this year’s Super Bowl. Lynch answered, “I’m just here so I won’t get fined, boss,” to every question asked throughout his entire interview. The interview was shortened as a result of reporters getting the message, and Lynch was freed from his “anxiety.”

The NFL seems to be cutting down on its leniency with Lynch, who seems to be alright with getting fined, as there are growing talks that a suspension is the league’s next retribution.